As an Analytics Specialist, Martin works on all types of analytics mandates (GA4 migration, implementation of tagging plans, e-commerce tracking, creation of advanced dashboards, etc.).
He quickly became the expert for GA4 migrations and the implementation of complex tagging plans via Google Tag Manager.
With his natural curiosity, he is constantly on the lookout for new ways to optimize his customers' accounts.
He has worked with clients such as Bibliothèque et Archives nationales du Québec (BAnQ), ITHQ, Laboratoires Biron, Tourisme Cantons de l'Est, Canac...
