Recruitment: sourcing and attracting talent

Gone are the days of receiving resumes en masse. Effective recruiters are proactive and have mastered sourcing and approaches on different platforms. This course explores the art of successful sourcing on the Linkedin platform, an indispensable tool for accessing top talent!

The main ideas behind sourcing
Sourcing is a process that requires a strategic approach and a mastery of tools. Understanding its role in talent acquisition processes is essential to achieving excellent results.

• An overview of the stages in the candidate sourcing process, starting with the identification of the customer's needs, which will guide the rest of the recruitment process.
•  The importance of effective sourcing in talent acquisition
•  The need to define a good strategy before starting sourcing
•  The key: measuring results!

Linkedin Recruiter's secrets
Proactive recruitment takes time, but a good knowledge of the platform can accelerate results and considerably improve efficiency.

•  Introduction to the platform and how it works
•  Working by project
•  Using search filters
•  Knowing about search alerts

Boolean searches
Boolean logic improves search efficiency on Linkedin, and can also be applied to other platforms and contexts. Rarely used by many recruiters, this method makes it possible to reach less sought-after candidates and create highly relevant candidate pipelines.

•  The different Booleans
•  Boolean logic
•  The importance of specifying and determining keywords
•  Best practices for building Boolean searches
•  InMail

The importance of understanding the candidate's persona and the job's storytelling
To be effective in your searches, you need to know how to arouse the interest of the candidates you approach. By learning more about the candidate's persona (his or her background, but also his or her extra-professional interests), storytelling (we're not selling a job, but a professional project) and the quality of the approach, participants will be able to stand out from other recruiters.

•  Understanding and creating personas
•  Using storytelling in approaches to candidates
•  Maintaining quality relations with candidates, including e-mail netiquette.