Why use Google Analytics 4, when the old Universal Analytics (UA) version provided more than satisfactory results? With GA4, Google offers a new interface and new features to approach data analysis differently, almost entirely based on events.
While it is possible to keep both solutions in parallel, GA4 offers you the possibility to access more qualitative data more easily, especially when it comes to user engagement.
So why wait? With GA4 you'll know better why users go to your site or application, and what they do there.
Duration
0.5 day
Schedule
See training dates for details
Regular fee
$360
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$325
Objectives of the training
At the end of this training, students will know how to navigate in Google Analytics 4 and consult the performance indicators in relation to the desired objectives, thus allowing the analysis of the user path.Targeted audience
Product managers, marketing professionalsPrerequisite
Knowledge of Google Analytics (Universal Analytics) is not required for this course, as GA4 offers a radically different approach. However, some knowledge of digital marketing is desirable.Trainers
Course architecture
Pedagogical details
Type of training
Skill development
Skill development and knowledge integration
Decision support
Basic knowledge
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quoteDuration
0.5 day
Schedule
See training dates for details
Regular fee
$360
Preferential fee A preferential rate is offered to public institutions, to members of certain professional organizations as well as to companies that do a certain amount of business with Technologia. To know more, please read the "Registration and rates" section on our FAQ page. Please note that preferential rates are not available for online training courses. Discounts cannot be combined with other offers.
$325
Private or personalized training
If you have more than 8 people to sign up for a particular course, it can be delivered as a private session right at your offices. Contact us for more details.
Request a quote